Helping Children Sleep Better
A toy brand that helps children face their nightmares and empower them to take on their fears. The toy will help promote a secure fun happy and light routine that can help a child sleep through the night.
Each character is designed to tackle a specific fear and help children conquer lack of courage, lack of power, fear of heights and flying and lastly a fear of water or swimming.
P'Jamerz main bad guy Knightmare was created to change the tone of the word nightmare. Knightmare is a goofy character who comes off more comical than scary. Parents are stunned to first time they hear their child say "I like Knightmare he's so funny..."
Each toy comes with their very own bedtime storybook that shows that character overcoming their fears.